Broadway at the Beach

1325 Celebrity Circle, Myrtle Beach, SC 29577 1-800-FUN-INMB


About Broadway at the Beach

Conveniently located in the heart of town, Broadway at the Beach is one of the best and most well-known attractions in Myrtle Beach — the perfect place to spend a day shopping, dining or having fun with the whole family.

With a wide variety of unique specialty shops, more than 20 restaurants, a thriving nightlife scene and tons of exciting attractions and amusements you'll find something for everyone at Broadway.

Shopping at Broadway at the Beach

Laid-out in five themed sections for easy navigation, Broadway at the Beach makes it easy to shop all day. There's name brands retailers, one-of-a-kind gift shops and much more for you to explore.

Find accessories at Claire's, athletics at Sports Fanatics, and the perfect shades for a day at the beach at the two locations of Sunglasses Hut.

Fresh Produce has bright and breezy fashions for women, while Blondie's has the hottest new fun and funky trends. Get your beach and surfing gear at Ron Jon’s Surf Shop. Tiki Jim's is filled with tee-shirts, movie memorabilia, and tropical items.

For souvenirs and gifts, shop at Crabby Jack's or Crabby Jill's General Stores, one on either side of the lake, or check out spots like Retro-Active Novelty Shop, URock or the Man Cave Store.

Find some magic at Broadway Magic, where the staff is happy to demonstrate their tricks. The little ones will love Build-A-Bear Workshop where they can design and dress their own special friend.

It'Sugar is a vibrantly colored world of every sweet treat you can imagine. Klig's Kites is the place to go for kites of every shape and size, novelty items and toys. At Sparkles little girls get the glam, princess, or rocker make-over of their dreams.

Buy some comfy or fancy new shoes at one of five shoes stores: Crocs, Comfortably Soled, Birkenstock, Rack Room, or Shoe Boutique.

Dining at Broadway at the Beach

When you need a break from shopping, there more than 20 restaurants in a variety of styles at Broadway at the Beach.

You can get top-notch cuisine like great steaks and seafood and Landry's, enjoy sushi and hibachi at King Kong or feast on all-you-can-eat Italian food in a family-style setting at Capriz Italian Feast. 

Enjoy popular themed spots like Jimmy Buffet's Margaritaville, the pyramid-shaped Hard Rock Cafe and Senor Frog's. Sample the best microbrews and Liberty Steakhouse & Grill, cluck your way over to Roosters Bar & Grill or plop down and catch the big game at Chuck & Duck's Sports Bar. 

You can even dine at some of your favorite chains with an old-fashioned burger and shake at Johnny Rockets, a bucket of crab legs at Joe's Crab Shack, a coffee at Starbucks, or some ice cream at Ben and Jerry’s.

And that's not all, there's also Amici's italian restaurant, Good Time Charley's, Shucker's Raw Bar and Carlos 'N Charlies, Sweet Carolina's BBQ and plenty of places to grab a snack.

Things to do at Broadway at the Beach

Spending and dining are just the start of the fun at this one-of-a-kind Myrtle Beach shopping complex, once awarded the S.C. Governor's Award at the state's top attraction.

The whole family will love the adventures to be had at attractions like WonderWorks musem, Dragon's Lair Fantasy Golf, and Ripley's Aquarium. Get your kicks at The Pavilion Nostalgia Park or any of the numerous rides around the complex, ranging from kiddie merry-go-rounds to thrilling rides like The Rocket, Pirate Swing and more.

When the sun goes down, Broadway offers some of the best nightlife in Myrtle Beach, with the Celebrity Square area playing home to a dozen nightclubs, bars and entertainment venues. Here you can sing along at Crocodile Rocks Dueling Piano Bar, check out live music at Hard Rock Cafe and Froggy Bottomz or dance to the hottest music from across the decades at clubs like Club Boca, Malibu's Surf Bar, Revolutions and Rodeo Bar & Grill.

There's even stand-up comedy at Carolina Comedy Club and great frozen drinks at spots like Fat Tuesday and Wet Willie's.

Broadway at the Beach is truly has something for every visitor and is open year-round. From May 23-August 31 they are open from 10 am until 11 pm every day, with shortened off-season hours. There are fireworks over the lake every Tuesday and Saturday at 10 p.m. in the summer and tons of different events happening at the complex throughout the year.


Get an inside look!

Want to see what it's like at Broadway at the Beach? Take a closer look with this short video:


Special Offer

Get the most out of your vacation with an exclusive offer from this Myrtle Beach attraction:

Great Deals from Broadway Merchants!

Many Broadway at the Beach merchants offer incredible saving through its local discount program and printable online coupons. By clicking the link below you'll find discounts on everything from nightclub admission and rounds of miniature golf to savings on items from some of the complex's top specialy shops and retailers.

Redeem this coupon!
Upcoming Events

What's happening?

Take a look at upcoming events at this venue or visit our calendar page for more:

Broadway at the Beach Summer Entertainment

Jun. 1, 2015

Enjoy family-friendly activities all summer long at Broadway at the Beach during their free summer entertainment series. The nightly series will be held from June 1 thorugh August 30. Returning performers include Maddie Hunt, local singer and songwriter and Magician/Comedian Bryan Dangerous.…

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5th Annual Coastal Uncorked Food, Wine, and Spirits Festival

Sep. 4, 2015

Traditionally, the summer season in Myrtle Beach is book-ended by the two big holiday weekends – Memorial Day and Labor Day. This summer’s event calendar opens with the inaugural Carolina Country Music Fest in early June, and the Myrtle Beach Hospitality Association has just announced that…

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Fireworks at Broadway at the Beach

Jun. 2, 2015

Whether you're visiting Myrtle Beach or you're a local, the fireworks shows at Broadway at the Beach are quite a sight to see. Watch the amazing displays light up the sky over Lake Broadway.

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See what they're saying

Check out the experience of other Myrtle Beach visitors who have been here!

"Broadway at the Beach"

A fun, hopping good time. Tons of shops to interest anybody of any age. Lots of food/bar places to go for a really good time. Convenient location.

A fun, hopping good time. Tons of shops to interest anybody of any age. Lots of food/bar places to go for a really good time. Convenient location.

"Must See Broadway at the Beach"

Always great shopping, food, attractions and entertainment here!

Always great shopping, food, attractions and entertainment here!

"Broadway all day long"

Boys were interested in Ridemakerz, Ron Jon surf shop, fudge shop, arcade - all had fun. We also went to the cinema

Boys were interested in Ridemakerz, Ron Jon surf shop, fudge shop, arcade - all had fun. We also went to the cinema

"We love Broadway!!"

Love, Love, Love Broadway!!!!!!

Love, Love, Love Broadway!!!!!!


So much to see and do!

So much to see and do!

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