Myrtle Beach, S.C.
What’s New at Broadway at the Beach for 2021

Tourism News
What’s New at Broadway at the Beach for 2021



Broadway at the Beach is arguably one of Myrtle Beach’s most popular attractions, and for a good reason. This open-air entertainment center is home to all ages, including various restaurants, bars, nightlife, shops, live entertainment, and attractions!

To keep things fresh, Broadway at the Beach is always looking at ways to expand its options, and there are plenty of new things that have either opened or are planning to open at the attraction in 2021. 

Check out what’s new at Broadway at the Beach for 2021:

Several new merchants are joining Broadway at the Beach this summer. One of them being Byrd’s Famous Cookies, which is now located next to Savannah Bee Company. Byrd’s is headquartered in Savannah, Georgia, and is one of the largest and fastest-growing independent cookie, snack, and gift companies in the U.S. The next new merchant is Fresh-up, an eatery that features smoothies, juices, bubble waffles, and other treats. Fresh-up is located next to Yamato Steakhouse. A show called Hot Jersey Nights Christmas Special will begin in November and December of 2021 too! 

Retro Active, a longtime Broadway at the Beach staple, has added a sister store called Retro Active 2! This store is located next to Build A Bear Workshop and has pop culture and music from the ’90s through today’s favorites. It’Sugar opened a Sour Patch Kids store inside their space that features the iconic sweet and sour candies and novelties. 

Charles Bach’s Wonder Theatre is back for another season but is now located on The Avenue! The theater will feature Charles Bach’s Wonders Magic Show, Catch This! Juggle Niels Duinker’s Comedy Variety Show, and Steve Falcon’s Comedy Hypnosis Hour. A new featured guest is also planning on coming in fall 2021. 

Also new to Broadway at the Beach is the Broadway Theatre. This theatre includes 370 stadium-style seats and is located across from Simpsons 4D. The first show will be Le Grand Cirque, and it will run from May 20 through the end of October. 

Great American Summer Nights will also be returning in 2021! This free nightly entertainment series includes Mr. Nigel’s Dance Party, Strolling Performers, Character Appearances, Live Music, Costumed Stilt Walkers, Fireworks, and more!

Last but not least, Broadway at the Beach will be bringing back their weekly firework shows in June of 2021. Shows will take place every Tuesday, June 8 through August 31,  every Friday, June 18 through August 13, at 10 p.m. Broadway at the Beach will also present a 4th of July show on Sunday, July 4, and a Labor Day weekend show on Sunday, September 5. Both holiday shows will take place at 10 p.m., and all fireworks are weather permitting.

Attractions

The Broadway Theatre

The Broadway Theatre

Enjoy shows at The Broadway Theatre with their 370 stadium-style seats! Le Grand Cirque is a breathtaking acrobatics show that will surely blow you away! 

Charles Bach Wonders

Charles Bach Wonders

Broadway at the Beach will soon be home to the Charles Bach Wonders live magic and illusion show! This family-friendly show features an imaginative and interactive experience that will take audiences out of this world. 

Restaurants

Byrd's Famous Cookies

Byrd's Famous Cookies

Byrd’s, a popular and fast-growing cookie store with multiple locations in other states, is expanding to Broadway at the beach! They will have their iconic sweet and salty cookies, along with gifts for the entire family. 

Sour Patch Kids Store

Sour Patch Kids Store

Sour Patch Kids Store is also a new addition to IT’SUGAR! This cool new shop offers the iconic sweet and sour candies and novelties!