Variety Shows

Located in the heart of Broadway at the Beach, Broadway Theater is one of Myrtle Beach’s most exciting destinations for live entertainment. This intimate, state-of-the-art venue offers the perfect blend of high-energy performances and comfortable seating, creating an unforgettable experience for visitors and locals alike. Broadway Theater is designed to give every guest an intimate experience with only 350 stadium-style seats, excellent acoustics, and a convenient location surrounded by dining and shopping. Each production features powerhouse vocals, and nonstop energy that appeals to couples, families, tour groups, and anyone looking for something fun to do making it one of the most talked-about shows in Myrtle Beach Our 2026 season has something for everyone! Hot Jersey Nights features the music of Frankie Valli & The Four Seasons, running February 12 through March 29. Disco Fever will be the ultimate disco experience in town from April 14 through May 10 featuring favorite hits like “Dancing Queen,” “Hot Stuff’” and more! Le Grand Cirque returns to the Broadway Theater with Maximum Velocity May 25 through October 25. This show shows features jaw-dropping tricks and high flying acts sure to bring a rush of energy and excitement to any crowd. We finish the year out with everyone’s favorite Christmas show: Winter in the Air with Le Grand Cirque. It’s the perfect mixture of everything you love about the season, mixed in with high flying tricks and thrills!  Broadway Theater delivers an experience filled with music, laughter, and unforgettable moments. Seats fill quickly, and many guests return again and again to experience the energy that has made this venue a must-visit entertainment destination.

In addition to playing host to touring performers and groups, The Calvin Gilmore Theater is home to one of the most popular shows on the beach, year after year. The Carolina Opry’s signature show is two full hours of music, comedy and dance, and has received numerous awards and honors from organizations and publications around the country. It’s like having a little slice of Nashville here at the beach.

Back before they were Country Music Hall of Famers, the band Alabama was playing six nights a week at The Bowery on Ocean Boulevard. After shooting to stardom, the group decided to return to their roots here at the beach, opening up a concert venue for some of the nation’s biggest acts, as well as an award-winning variety act featuring uplifting song, dance, and laughter. Iconic, Alabama Theatre’s signature show, is featured most weeknights from February through October.

Ready for a fun variety show experience in Myrtle Beach? GTS Theatre presents shows like no other place in town. Located by Jammin’ Leather in Myrtle Beach, the venue is a 1920’s-style Parisian cabaret theater that hosts a variety of shows, including the ORIGINAL Motown Tribute Show. All shows feature live performances and audience interaction.

The Greg Rowles Legacy Theatre in North Myrtle Beach delivers a high-energy production that blends classic hits, patriotic favorites, and gospel music, all performed by an incredibly talented cast. The theatre is conveniently located on Main St and is one of the best attractions on the north end of the Grand Strand. Expect state-of-the-art sound and lighting, a welcoming, family atmosphere, uplifting music and comedy, and an unforgettable performance from local celebrity Greg Rowles and his all-star cast.