Myrtle Beach, S.C.
Top Things to Do in Myrtle Beach in January
There are many great things to do in Myrtle Beach even when the weather is cold.

Things To Do
Top Things to Do in Myrtle Beach in January

Longtime Myrtle Beach locals remember a time when the beach would essentially close during the wintertime. Even as recently as the early 2000s, restaurants would shutter and attractions would take January and February off. But today, Myrtle Beach is truly a year-round destination full of dining options, things to do and life even in the cooler winter months. 

If you’re thinking about a winter trip to the beach, January is an appealing choice for a number of reasons.

First, the weather is mild with average temperatures hovering in the mid-50s. It’s downright balmy compared with many of our guests’ hometowns like Columbus (36 degrees), Cincinnati (39 degrees), Philadelphia (32 degrees), and New York (36 degrees). There’s also little chance of wintry precipitation, though a light dusting of snow is a sight to behold on the beach. 

Another reason to consider a January stay is the variety of hotel options available at significantly discounted rates. Guests can reserve the same rooms sold at a premium during the busy summer months for a fraction of the price. The average daily room rate in January is around $60 while the average daily room rate in July is $172. You still get the great views and on-site amenities for less than half the price! 

With the addition of indoor waterparks at many area hotels, cooler weather is no reason to miss out on a splashing good time. Dunes Village Resort boasts a 30,000 square-foot climate-controlled waterpark on site with adult-size waterslides, a water playground and lazy rivers. Crown Reef Resort and Waterpark on the south end of the beach is another great option for indoor water fun. The waterpark features full-size slides, including the TWISTER body slide and the EXPLOSION tube slide along with a large splash house and kiddie features. 

If you’re not into splashing on the waterslides, other area hotels offer a more peaceful respite for your January visit. North Beach Plantation in North Myrtle Beach is a perfect relaxing retreat for couples looking to get away from it all. The luxury resort features an on-site spa and high-end steakhouse. 

Hotels aren’t the only local businesses with special off-season rates in January. Golf courses also offer great deals to get golfers on the greens. With plenty of 50- and 60-degree days, the links are not a bad place to be in January at the beach. 

Once your hotel and tee times are booked, there’s still plenty to see, do and eat in Myrtle Beach in January! Kick off the new year with one of dozens of New Year’s Eve parties and celebrations along the Grand Strand. From kid-friendly noon balloon drops to full-on parties till 2 a.m., there’s something for everyone! Restaurant Week is another January draw with area restaurants offering discounted menus and promotions. Shaggers also descend on the beach for their annual SOS Mid-Winter Classic, which includes dance workshops, live music, contests and more. 

Finally, most area attractions are open during the winter. Hours may vary from summer schedules, but Broadway at the Beach, Hollywood Wax Museum and other summer favorites are open for business. You may also find a new favorite indoor attraction during January. Check out Rockin’ Jump trampoline park or take a tour at Duplin Winery for a change of pace!