Myrtle Beach, S.C.

Ripley’s Illusion Lab

917 N. Ocean Boulevard, Myrtle Beach, SC 29577   

About Ripley’s Illusion Lab

Step into the enigmatic world of Ripley’s underground illusion laboratory, where reality and illusion converge in an intriguing dance! Challenge your perspective, engage your senses, and kindle your curiosity as you explore a captivating array of optical, photographic, and interactive illusions. Witness the intricate interplay of light as it journeys from your eyes to your brain, where it is transformed into vivid images, a process that occasionally teases your mind into perceiving the improbable. At Ripley’s Illusion Lab, you’ll embark on a journey to test the limits of your perception and unveil the mesmerizing realm of optical illusions—a unique experience that seamlessly blends education and entertainment.


At Ripley’s Illusion Lab, visitors are invited to step into a world of optical trickery and view things from a totally new — and bizarre — perspective!

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What to Know

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  • Sundays-Thursdays: 11:00 am to 8:00 pm
  • Fridays-Saturdays: 11:00 am to 9:00 pm

*All hours are subject to seasonality and changes. Please click here to visit this business' website for complete details on hours of operation.



Call the number above or visit the website for more details.