The Shelby

The Shelby brings a fresh, boutique-style experience to the Myrtle Beach oceanfront. Recently transformed into an upscale voco™ by IHG hotel, this coastal retreat blends retro-inspired design with modern comforts, creating an atmosphere that’s both relaxed and sophisticated. Whether you’re planning a romantic escape, family vacation, or weekend getaway with friends, The Shelby offers a unique alternative to the traditional Myrtle Beach resort.

Accommodations range from comfortable guest rooms to spacious oceanfront suites, with many featuring private balconies overlooking the Atlantic Ocean. Guests can enjoy plush bedding, contemporary furnishings, complimentary Wi-Fi, and thoughtful amenities designed to make every stay as comfortable as it is memorable.

The Shelby’s outdoor pool deck serves as the heart of the resort, offering an inviting lazy river, refreshing swimming pool, and direct beach access just steps away. Spend the afternoon floating beneath the South Carolina sun, sip a signature cocktail from the seasonal Tiki Bar, or simply relax with panoramic ocean views before heading out to experience Myrtle Beach’s famous attractions.

Dining is equally inviting at The Palm & Pebble, where guests can enjoy breakfast, dinner, handcrafted cocktails, and poolside service in a casual coastal setting. From locally inspired dishes to refreshing drinks after a day on the beach, the restaurant offers convenient on-site dining throughout your stay.

Traveling with your four-legged companion? The Shelby welcomes dogs, making it easy to bring the whole family along for your Myrtle Beach vacation.

Around The Shelby Myrtle Beach

The Shelby enjoys a prime location in the heart of Myrtle Beach, placing guests within walking distance of some of the area’s most popular attractions. Spend an evening strolling the Myrtle Beach Boardwalk, take in breathtaking views from the iconic SkyWheel, or explore the shops, restaurants, and entertainment at Broadway at the Beach just a short drive away.

Golf enthusiasts will appreciate being close to dozens of championship golf courses throughout the Grand Strand, while families can easily reach Ripley’s Aquarium, WonderWorks, miniature golf courses, and countless waterfront restaurants. Whether you’re here to relax on the beach or experience everything Myrtle Beach has to offer, The Shelby provides a convenient home base for your coastal vacation.